Consumer behavior is changing. The current trend favors fast and effective self-service and it has only accelerated since COVID-19. It is increasingly clear that digital-first brands entering established industries, from finance to transportation, have been gaining market share by focusing on customer experience.Introducing ERC’s new Agile Customer Engagement platform (ACE). With ACE, our clients are enabled to instantly deploy highly personalized, end-to-end digital customer journeys powered by their existing systems. This type of nimble innovation leads to better customer experiences and happy customers.