EVA THE DIGITAL PERSONA IS NOW LIVE.
ERC, one of the top international BPO providers of customer experience solutions, debuted a completely new face for EVA, their enhanced virtual agent.
As an innovator in the industry and a pioneer in the virtual agent space, ERC had made EVA available via voice and chat since 2017 and 2020 respectively, but now for the first time, EVA can meet face-to-face.
EVA’s latest iteration as a digital persona was created to drive engagement with consumers interacting with ERC. Her brain is programmed to answer questions about ERC, and she is designed to have a unique interaction with every person she comes across.
“This latest enhancement of EVA is just another step towards accomplishing our moonshot of marrying expo tech with super agents to provide consumers with the most advanced digital channels available,” said Marty Sarim, President and CEO of ERC. “We are excited to release a lot more use cases as we continue to build out our AI ecosystem.”
EVA acts as an example of how super agents can play a role in the global contact center industry. EVA can guide users through a conversation to answer specific questions about ERC like:
- Where is ERC located?
- What does ERC do?
- How can I contact a sales representative to learn more about this product?
“EVA the “virtual agent” is a good representation of where we feel our industry is headed,” added Sarim. “We believe this technology isn’t just the future, but something that companies should be exploring right now.”
ERC is a global leader in innovation and transformation. EVA is just another example of ERC’s digital transformation and growth. Early adoption in digital people is an important advancement in the customer experience journey for the global contact center industry.
“We believe if you’ve got a really good digital person customers will have a better experience overall. In turn, customers will have a better image of the brand represented and better image of ERC,” said ERC’s Chief Strategy Officer, Stephanie Todd.
EVA is representative of people’s desire to communicate differently. She opens a new channel for ERC to communicate effectively and efficiently with customers. As the market evolves ERC’s leadership believes digital humans will play a bigger role in the customer experience journey.
“There’s a segment of the population of the customer base who will love communicating with digital humans for so many different reasons,” said Kirk Moquin, ERC’s Co-Founder and Executive Chairman. “We also looked at the organization and considered what else can we do now to improve and drive efficiencies for our employees.”
AI-driven technologies are at the cornerstone of ERC’s desire to constantly be learning, adapting, and advancing in the customer experience journey.